Independent Living.

It means you won’t feel like a kid again. You’ll just feel like an adult.

Our residential experience is designed to give you autonomy and control over your life. It starts with an individual apartment that’s a comfortable place to live, a place to visit with family, entertain friends, even share with your pet.


We can’t wait for you to experience StoryPoint!

Call today to learn more about our services! 


Rockford, MI

Neighboring City: Grand Rapids

Care & Services Offered

  • Independent Living
  • Enhanced Living?
  • Short-Term Stays
  • Assisted Living
  • Memory Care

News & Stories

How to Connect with Someone who has Dementia

November 7th, 2017

Watching a loved one deteriorate from dementia can be a difficult situation and sometimes challenging. At times we may not know how to connect or even communicate with that family member. As the disease progresses it generally gets worse so being prepared as it begins can make the progression more smooth.

Read More >

Benefits of Retiring in Western Michigan

August 14th, 2017

You’ve worked hard your whole life, now is the time to relax. With beautiful scenery and a variety of activities, Western Michigan is the place to go. With art, culture, activities, food and drinks, there is something for everyone. Learn all about what Western Michigan has to offer here.

Read More >

Hidden Costs of In-Home Caregiving

August 3rd, 2017

If your loved one is in need of specialized care, you may want to take care of them on your own. You may be considering in-home care, but keep in mind, it comes at a price. There are a lot of hidden costs that you may be unaware of, not to mention the physical and emotional toll it may take on you. Educate yourself on in-home care with these tips.

Read More >
View All Stories >

Community Overview



We’re so glad you’re here. StoryPoint is a place full of warmth, energy and activity. We hope you feel an instant connection to the people that live and work in our community, as we strive to ensure that you enjoy every single moment of every single day here.

The people of Rockford love to come together and have fun.  On Saturdays, the downtown area hosts farmer’s markets and blues concerts in the summer, and in the fall, an Art Fair and Harvest Festival.  You’ll love the new Rockford Historical Museum and the historic Krause Library, and you’d be hard pressed to find a more charming, caring community than ours.

We believe that our extra effort and attention to detail make us an extra special place to live. Because we know the little things make a difference, we work to make sure that every thing we do – large or small – will help you Shine. Everyday.

Amenities & Services

We put you first.

Community Features

  • Candlewick Bistro
  • The Café
  • Prime Thyme: Elegant restaurant-style dining room
  • Onsite general store
  • Fitness & therapy rooms
  • State-of-the-art media center
  • Beauty salon & barber shop
  • Business center & library
  • Multi-purpose media & recreation areas
  • Visiting physician’s office in Wellness Area
  • Beverage stations throughout the building
  • Carports
  • Observation windows to view food prep in our main kitchen.
  • Light, bright overhead LED lighting
  • Resident laundry centers with flatscreen TVs

Apartment Features

  • Secure Wi-fi
  • Balcony and private patios *
  • Contemporary kitchen & appliances **
  • Wheelchair accessible apartment homes
  • Fireplace *
  • Walk-in showers with grab bars
  • Window treatments
  • Individually controlled thermostats *
  • Laundry in apartments *
  • Safety call system in every apartment
  • Open, spacious floor plans
  • Generous closet space
  • Pantry closets
  • Assisted Living & Memory Care apartments are furnished for quick move-in ***
  • Multiple generators throughout the building assure resident safety and comfort in the event of a power outage
  • Pets are always welcome!

Included For All Residents

  • Van & shuttle bus transportation
  • Chef-prepared dinners
  • Housekeeping services available ****
  • Daily Clean-up Services Available *****
  • Basic cable services
  • All utilities except telephone
  • Apartment maintenance
  • 24-hour response system
  • Weekly flat linen services
  • Secure wi-fi in all common areas
  • Personal laundry services available ****
  • ADA-compliant appliances
  • Meal delivery service
  • Life enrichment programs and activities
  • Healthcare/wellness services available through preferred care providers within the building
  • Safes provided in closet

* For Independent Living Apartment Homes
** For Independent Living & Enhanced Living Apartment Homes
*** Available for IL/EL Apartments homes with an additional cost
**** Check for specifics in your community
***** For Enhanced Living, Assisted Living and Memory Care only

Apartments & Suites

Enhanced Living 1 Bd/1Bth Apt

Enhanced Living 1 Bd/1Bth Apt

Independent Living Apartments

Independent Living starts by choosing the apartment features that are right for you. StoryPoint offers a wide range of styles to suit every lifestyle. Start with the square footage and number of bedrooms and bathrooms you want, then pick the options—bay windows, private balconies, walk-in closets, washer and dryer—that will make your new home special.

Enhanced Living? Apartments

Enhanced Living apartments come in several floorplans and size options. For residents who want a smaller, cozy home, we offer studios that are just right. If a one- or two-bedroom is what you’d prefer, we have several larger apartments with up to two bathrooms as well. Walk-in closets and loads of other options make every StoryPoint Enhanced Living apartment a wonderful place to call home.

Assisted Living Apartments

Assisted Living apartments are designed to provide you with all the necessities of a comfortable home. Each apartment comes furnished with a bed, a four-drawer dresser, a comfortable winged armchair, a nightstand, and table lamp. These apartments also include a small refrigerator in the kitchenette and a flat screen TV, and are available as a studio, a one-bedroom, or a two-bedroom shared unit.

Memory Care Apartments

StoryPoint’s Memory Care apartments are furnished and offer shared or individual living spaces. Choose from a studio or shared apartment, which can be used as one- or two-bedroom homes, some of which are outfitted with a kitchenette and flatscreen TV. Each apartment is designed to provide all the comfort and security you need to be happy at home, and you are encouraged to add your own personal furnishings to make it even more comfortable.

Common Areas

Salon 1

Salon 1

The Main Lobby

Residents and guests love our inviting Main Lobby, a cozy central meeting place for chatting with friends or simply relaxing with a book. Waiting to be picked up for an outing? No need to stay in your apartment. Have a seat and enjoy the warmth of the fireplace and friendship that you’ll always find surrounding it.

The Charming Café

Our charming café is the perfect morning meeting place to relax over coffee, fresh muffins and pastries from our in-house bakery, and a variety of other items from our breakfast menu. Residents are invited to visit anytime and enjoy the café’s elegant centerpiece—a baby grand piano that will delight and entertain you with its iTouch self-playing option.

The Media Center

StoryPoint’s state-of-the-art Media Center offers an ideal onsite location for residents who need a large space for a private gathering. This rental space seats 75 people and has a built-in stage, making it an ideal location for performances, lectures, birthday or anniversary celebrations.

Activity Rooms

The Independent Living Activity Room is where residents meet for some of StoryPoint’s Life Enrichment activities. A pool table and cooking demo island are two permanent features of this versatile meeting and recreation area, which seats up to 36 people.

Our Enhanced Living? Activity Room seats up to 21 people and is home to a variety of life enrichment programs created especially for StoryPoint residents.

The Business Center & Library

StoryPoint offers residents and their guests use of our computers and printers anytime in our Business Center and Library. It’s also an ideal place to relax with a book, do the crossword, or meet friends to play a board game.

Candlewick Bistro

Candlewick Bistro is casual dining plus all the excitement of a sports bar. Get together with friends or guests in our cozy pub and cheer on your team over beers and burgers. Or step over to our vibrant and inviting Bistro for a “night out” experience right in your own home. Our patio is open during warmer months and offers a sunny invitation to enjoy drinks or a meal outdoors in the fresh air.

Prime Thyme: Restaurant-Style Dining Room

You’ve always got a reservation at a top-rated restaurant when you live at StoryPoint. With multiple menu items prepared daily by our executive chef, each meal will be a culinary adventure. Residents can join friends at the table or invite family to enjoy a four-star dining experience every night of the week.

Private Dining Room

Our private dining room is available to residents or family members who want to host a gathering for up to 10 people. Have a dinner party, celebrate a birthday, or invite your closest friends to a private luncheon. Simply reserve the room, and it’s yours for the asking.

The Massage Room

One of life’s most healthful luxuries can be found right at home when you live at StoryPoint. Our professional, licensed massage therapist can provide treatments that are both relaxing and beneficial to your health. The Massage Room is located within the Wellness Area, and is available to residents through Life Enrichment.

StoryPoint Beauty & Barber Shops

Independent Living and Enhanced Living? residents will love the convenience of our in-house StoryPoint Beauty Salon and Barber Shop. With three styling stations and three drying chairs, there will always be a seat for you. We also offer the luxurious Human Touch Wholebody 7.1 Massage Chair—just sit down, select a massage type, and relax. Manicures and pedicures—complete with a relaxing portable footspa—are also available by appointment.

Assisted Living and Memory Care residents can take advantage of a full-service beauty and grooming treatment at our in-house Beauty Salon and Barber Shop, which offers two styling stations and two drying chairs plus a manicure and pedicure station with relaxing portable foot spa.

Dining & Recreation


Savor every moment

At StoryPoint, our Executive Chefs provide all the comforts of a home cooked meal with the joy that can only come from sharing it. Enjoy pan-seared crab cakes with lemon aioli or fresh strawberries with mascarpone and limoncello crème, all in the company of newfound friends in our comfortable, yet elegant dining room. Each dish not only tastes delicious, but offers plenty in the way of nutrition as well. Plus, you’ll have a variety of menu options for each option at every meal.

“As we go through life itself, certain flavors create taste memories. We want our meals to be full of flavor and create memorable events for our residents.”

-Tim Bryant
Corporate Executive Chef


This is your time

You’ve spent a lifetime meeting new people, exploring interests and discovering hidden talents. You’ve dared to be different, given back to the community and rejoiced in the little things that brought you comfort and joy.

And to think you’re just getting started.

At StoryPoint, we’ll do whatever it takes to create what means the most to you. Whether it’s enjoying the sweet sounds of your favorite music, meeting a friend for a cup of coffee or trying your hand at a game of poker, we won’t stop until we discover every little thing that lights you up. This is your time to shine!

At StoryPoint, one size does not fit all. We take the time to get to know you – your likes and dislikes – then design unique programs to entice and delight you. So get ready to kick back, relax, and enjoy some seriously personalized attention. In the meantime, you can always count on the following activities, events, & programs:
  • Classic movie nights & happy hour
  • Art shows & lectures
  • Excursions to concerts & local festivals
  • Health & wellness seminars
  • Spiritual & religious services
  • Technology training
  • Stretching & strengthening classes
  • Virtual sports simulation video games
  • Sunday brunch & bingo

In the Neighborhood

Rockford Activities & Attractions

StoryPoint is proud to be a part of the Rockford Community. A wonderful small town, with top-rated schools, year-round festivals and attractions, Rockford is a special city for people of all ages. We’re deeply rooted in the community, and are partners with plenty of local organizations, including the West Michigan Whitecaps, the Rockford and Grand Rapids Chambers of Commerce, and other senior centers in the area. Our Harvest Festival, farmer’s markets, and fun holiday events are just part of what makes Rockford such a special place to live.

Contact us today to learn more or schedule a visit.

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